To all the dogs beside us. To those sharing our ups and downs, working with us, those keeping us warm at night, guiding and protecting us. To all the dogs who go above and beyond. You are all heroes, and these awards are specially for you.

To get your Heroic Tail in the running, you need to fill out the online entry form before 31 August 2016. This will include providing your details, your story (max 250 words), which of the 4 categories you wish to enter and a photograph/photographs of your hero dog.

Your submission will then be reviewed and authenticated. 3 finalists per category will be selected by our judging panel of Montego representatives, celebrity guest judges and relevant industry experts.

The 12 finalists will then be uploaded to our finalists page on 5 September 2016, which will then be open to public voting until 18 September 2016 to see which 4 finalists will win top honours in Heroic Tails. Winners will be announced on 23 September 2016.

View Terms & Conditions (pdf)


  • EACH RUNNER UP will receive R1000, a 20KG BAG OF KAROO, plus a MEDAL and 2nd PLACE CERTIFICATE.
  • THE WINNERS in each category will receive R5000, a 20KG BAG OF KAROO, plus a MEDAL and 1st PLACE CERTIFICATE.
  • THE WINNER IN THE SAVIOUR CATEGORY will receive R10 000.
  • THE OVERALL WINNER will receive an additional R5000 (for a total of R10 000), a YEAR’S SUPPLY OF KAROO, plus the 2016 TROPHY & WINNER’S CERTIFICATE.